Your image is a valuable asset for your brand. In our Publicity campaigns we require the best photograph possible. Please read these tips before you send us Publicity Shots.
1. Digital photo imaging
2. Traditional wet chemical processing
1. Digital 35mm-size cameras. Image quality can range from 1-28 megapixels (million pixels)
2. Traditional 35mm hand-held cameras
3. Older, large formats cameras: 120mm (about 2x2), 4x5 and 8x10 sheet film (specalized studio or tripod work)
Scanned image quality:
• 600 dots-per-inch (high quality format for storing images)
• 300dpi (converts to 150-line screens for magazines)
• 150dpi (converts to 75-line screens for newspapers)
• 72dpi (standard for computer screens).
Formats:
• .tiff (for large and highest quality printed images)
• .jpg (adequate for smaller publication images, online images)
• .gif (adequate for smaller publication images, online images)
Ship via: e-mail, downloadable web or ftp file, or on disk.
1. Print sizes: 8x10 (standard), 11x14, 16x20 if larger formats required, 5x7 portrait, 4x5 small portraits.
2. Print finishes: glossy (standard publication finish) or matte (usually for displays, personal use)
3. Film deliverables (versus prints): 35mm mounted slides, color film transparencies or B&W negatives (all sizes)
1. News/action
2. Mug shots
3. Portrait--Formal
4. Portrait--Informal
5. Human interest
6. Architectural
7. Scenics
8. Product Demonstrations
9. Product Portraiture
1. Subject matter
2. Lighting
3. Camera mobility
4. Lens depth of field, aperture, speed
5. Props/dressing
6. Special effects/printing/finishing
1. Locale -- Scout beforehand
2. Lighting -- Right direction, intensity
3. Season -- Imagery, shadow problems
4. Facility -- Available?
5. Props/fixtures/product -- Preparation required
6. Models -- Cast, hire models in advance
7. Other People -- Work with other subjects, obtained signed model releases (as required)
8. Transportation -- Arranged
1. Timing -- Rush processing required?
2. Computerized manipulations enhancements -- ethics
3. Printing: dodging, darting, corrections
4. Special delivery instructions
1. Selection -- specialty, accessibility
2. Setting up the shoot
3. At the shoot
4. Ownership of creative artwork
5. Ordering, accessibility to photos later
1. Label or caption every photo. Identify source, contact info, date, copyright (if any)
2. Describe the action.
3. Include name and descriptor (or or title) of all important people.
4. When arranging people in photos, think about the caption in advance. Put principal actor on the left.
5. Obtain the names and titles (verify spellings) of every person (known as the "left to rights"
6. Standard captions begin with a "slug" or "overline" identifier, followed by a dash and 4-5 typewritten lines (30-40 words).
7. Be succinct--make every word count.
8. Include all key facts (including client's name or brand) in case the photo is used alone or people only look at the photo and caption.
1. Ground breakings (shovels, hard hats)
2. Award, check presentations ("hand-shake shots")
3. Panel presentations ("talking heads")
4. Line of people facing the camera with no action ("picket fence shots")
5. Photos of people at banquet tables
Most of the photographs used on this website are taken by renowned Queensland artist Pieter Brits - http://www.pieterbrits.com.
Technologies
1. Digital photo imaging
2. Traditional wet chemical processing
Camera – Film Formats
1. Digital 35mm-size cameras. Image quality can range from 1-28 megapixels (million pixels)
2. Traditional 35mm hand-held cameras
3. Older, large formats cameras: 120mm (about 2x2), 4x5 and 8x10 sheet film (specalized studio or tripod work)
Digital Images
Scanned image quality:
• 600 dots-per-inch (high quality format for storing images)
• 300dpi (converts to 150-line screens for magazines)
• 150dpi (converts to 75-line screens for newspapers)
• 72dpi (standard for computer screens).
Formats:
• .tiff (for large and highest quality printed images)
• .jpg (adequate for smaller publication images, online images)
• .gif (adequate for smaller publication images, online images)
Ship via: e-mail, downloadable web or ftp file, or on disk.
Traditional Photos
1. Print sizes: 8x10 (standard), 11x14, 16x20 if larger formats required, 5x7 portrait, 4x5 small portraits.
2. Print finishes: glossy (standard publication finish) or matte (usually for displays, personal use)
3. Film deliverables (versus prints): 35mm mounted slides, color film transparencies or B&W negatives (all sizes)
Types of Shots
1. News/action
2. Mug shots
3. Portrait--Formal
4. Portrait--Informal
5. Human interest
6. Architectural
7. Scenics
8. Product Demonstrations
9. Product Portraiture
Creative Considerations
1. Subject matter
2. Lighting
3. Camera mobility
4. Lens depth of field, aperture, speed
5. Props/dressing
6. Special effects/printing/finishing
Planning the Shoot
1. Locale -- Scout beforehand
2. Lighting -- Right direction, intensity
3. Season -- Imagery, shadow problems
4. Facility -- Available?
5. Props/fixtures/product -- Preparation required
6. Models -- Cast, hire models in advance
7. Other People -- Work with other subjects, obtained signed model releases (as required)
8. Transportation -- Arranged
Post Production
1. Timing -- Rush processing required?
2. Computerized manipulations enhancements -- ethics
3. Printing: dodging, darting, corrections
4. Special delivery instructions
Working with a Photographer
1. Selection -- specialty, accessibility
2. Setting up the shoot
3. At the shoot
4. Ownership of creative artwork
5. Ordering, accessibility to photos later
Pushworth recommends Pieter Brits!
Captions
1. Label or caption every photo. Identify source, contact info, date, copyright (if any)
2. Describe the action.
3. Include name and descriptor (or or title) of all important people.
4. When arranging people in photos, think about the caption in advance. Put principal actor on the left.
5. Obtain the names and titles (verify spellings) of every person (known as the "left to rights"
6. Standard captions begin with a "slug" or "overline" identifier, followed by a dash and 4-5 typewritten lines (30-40 words).
7. Be succinct--make every word count.
8. Include all key facts (including client's name or brand) in case the photo is used alone or people only look at the photo and caption.
Photo Bromides Situations to Avoid
1. Ground breakings (shovels, hard hats)
2. Award, check presentations ("hand-shake shots")
3. Panel presentations ("talking heads")
4. Line of people facing the camera with no action ("picket fence shots")
5. Photos of people at banquet tables
Most of the photographs used on this website are taken by renowned Queensland artist Pieter Brits - http://www.pieterbrits.com.
Pushworth recommends Pieter Brits!
